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    The target groups

    Visitor target groups, which are enthusiastic about cars, are approached with customised offers, and get a chance to experience the new models and innovations first hand.

    Buyers of new cars

    Der Autokauf beginnt mit Probesitzen und Probefahren u.a. bei Audi in Halle 1
    • Premières and current models
    • Concept cars and new technologies
    • Alternative engine types and product innovations
    • AMI Classics
    • Accessories

    Experience-oriented car fans

    Action und Erlebnis auf dem Off-Road-Parcours. Probefahren in einer urbanen Stadtkulisse.
    • Exciting off-road tracks
    • Extensive test drives
    • AMI fuel savings hour with qualified trainers
    • Attractions in Kinderland (children's world)

    Those interested in mobility

    Die Mobilität der Zukunft: Alternative Antriebe, Autonomes Fahren, CarSharing.
    • Linkage between car and city
    • Alternative drive technologies
    • Automated driving
    • Communication technology
    • Connectivity, infotainment and telematics

    Experts in the automotive industry

    Das Fachprogramm bietet Kongresse, Tagungen und Symposien zum Thema Automobilität.
    • Technical and supporting events programme
    • Congresses and conferences
    • Symposia and award ceremonies
    • Thematic focus on "New Mobility”
    • Accessories
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